After Analyzing Their Company's Strengths and Weaknesses, Top Managers at Loan

question 112

Multiple Choice

After analyzing their company's strengths and weaknesses, top managers at Loan Bright decided that they would serve individual loan officers who typically only wanted to purchase small sets of homebuyer data, rather than bigger institutional clients. To meet the needs of this segment, Loan Bright simplified its sales contract, restructured its advertising efforts to focus on Google ads, and created a separate customer-service department. Loan Bright's strategy is best described as a(n) ________ strategy.

• A) overall cost leadership
• B) focus
• C) differentiation
• D) diversification
• E) promotional

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Definitions:

Unconscionable Contracts

Agreements that are so unjust or overwhelmingly one-sided in favor of the party with the superior bargaining power that they are deemed unenforceable under the law.

Misrepresents

The act of providing false or misleading information about something, often with the intent to deceive.

Disaffirm

The legal act of renouncing or voiding a contract or agreement, particularly as it relates to individuals who were not competent to enter into the contract initially, like minors.

Unconscionable Contracts

Agreements between parties that are so unfair or one-sided that they shock the conscience, often rendering them unenforceable in court.