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Good Marketing Is the Art of Finding, Developing, and Profiting

question 60

Essay

Good marketing is the art of finding, developing, and profiting from marketing opportunities. What are the three primary methods for uncovering possible product or service improvements?

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Definitions:

Marginal Utility

The increased happiness or value a buyer experiences by consuming an extra unit of a good or service.

Diminishing Marginal Utility

The principle that as an individual consumes more of a good, the utility (satisfaction or benefit) gained from each additional unit decreases.

Total Utility

The overall satisfaction or value a consumer receives from consuming a particular quantity of a good or service.

Marginal Utility

The extra pleasure or benefit obtained from consuming an extra unit of a product or service.

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