Once Starbucks Established Its Presence in Thousands of Cities Internationally

question 15

Multiple Choice

Once Starbucks established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise, including compilation CDs and high-speed wireless access.

• A) product-development
• B) market-penetration
• C) diversification
• D) market-development
• E) conglomerate

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Definitions:

Pay Equity

The principle of ensuring that employees receive equal pay for work of equal value, aimed at eliminating wage disparities based on gender, race, or other non-job-related factors.

Age Discrimination

Unfair treatment of individuals based on their age, particularly in employment and workplace scenarios.

Title VII Of The Civil Rights Act

A section of the Civil Rights Act of 1964 that prohibits employment discrimination based on race, color, religion, sex, or national origin.

Class Action Lawsuit

A legal proceeding where one or several individuals sue on behalf of a larger group of people who share common legal claims or injuries.