The Two-Step Flow Supports the Notion That Consumption Styles Are

question 65

True/False

The two-step flow supports the notion that consumption styles are primarily influenced by a "trickle-down" or "trickle-up" effect from mass media.

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Definitions:

z

In statistics, 'z' often stands for the z-score, a measure of how many standard deviations an element is from the mean.

Standard Normal Random Variable

A random variable that follows a normal distribution with a mean of 0 and a standard deviation of 1.

Area

A measure of the extent of a surface or shape, calculated in square units.

z

A standard score that indicates how many standard deviations an element is from the mean of its distribution.