Which of the Following Statements Is True of the Role

question 30

Multiple Choice

Which of the following statements is true of the role of advertising in business markets?

• A) Advertising is unsuitable for explaining any new features that a product might have.
• B) Sales calls are more economical than reminder advertisements.
• C) Sales calls are more effective than advertisements at reminding customers how to use a product and reassure them about their purchase.
• D) Sales representatives can use copies of the company's ads to legitimize their company and products.
• E) Advertisements are the least preferred tools when intended to generate leads for sales representatives.

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Definitions:

Voluntary Contract

An agreement entered into freely by parties who are capable of making their own choices and decisions, without coercion.

Business Operation

Refers to the day-to-day activities that companies engage in to increase the value of their business and earn a profit.

Proportionately Shared

Distributed or divided among parties in correlation to their respective shares or involvement.

Corporate Officer

An individual appointed by the board of directors of a corporation who is granted certain powers and responsibilities in managing the company.