Luke Is Considering the Various Options Available to Him to Promote

question 31

Multiple Choice

Luke is considering the various options available to him to promote an energy drink, Turbozade, that has decreasing sales volumes after having peaked some time back. Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up?

• A) advertising
• B) direct marketing
• C) events and experiences
• D) sales promotions
• E) publicity

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Definitions:

Acetylcholine

A neurotransmitter in the nervous system involved in muscle activation, memory, and learning.

Muscles

Tissues in the body that have the ability to contract, enabling movement of the body and its parts.

Neurotransmitter

Chemical messengers that transmit signals across synapses from one neuron to another in the brain and nervous system.

Gap Junction

Specialized intercellular connections between a multitude of animal cell-types that directly connect the cytoplasm of two cells, allowing various molecules, ions and electrical impulses to directly pass through a regulated gate between cells.