Which of the Following Marketing Communications Tools Has the Highest

question 111

Multiple Choice

Which of the following marketing communications tools has the highest cost-effectiveness in the introduction stage of the product life cycle?

• A) personal selling
• B) sales promotion
• C) interactive marketing
• D) direct marketing
• E) events and experiences

Understand the role of differentiation and business strategy in the success of companies like IKEA.

Comprehend how strategic decisions drive the selection of target markets and meet customer needs.

Appreciate the dynamic nature of marketing strategies and the need for them to be adaptable and creative.

Grasp the concept of value creation for customers through strategic geographic and market segment selection.

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Definitions:

Neutral PH

A condition where a solution demonstrates a pH of 7, indicating neither acidity nor alkalinity.

Corrosion

The process by which metals deteriorate due to reactions with chemicals in their environment.

Body Fluids

Liquids originating from inside the bodies of living organisms that include such substances as blood, urine, and saliva.

Surgical Procedure

A medical intervention involving an incision with instruments, performed to repair damage or arrest disease in a living body.