Which of the Following Is the Marketing Communications Objective for a New-To-The-World

question 147

Multiple Choice

Which of the following is the marketing communications objective for a new-to-the-world product, such as electric cars?

• A) enhancing brand awareness
• B) developing brand attitude
• C) increasing brand purchase intention
• D) encouraging repeat purchases
• E) establishing category need

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Definitions:

Rice

A cereal grain which is a staple food for a large part of the world's human population, especially in Asia.

World Price

The international market price of a good or service, influenced by global supply and demand conditions.

Domestic Supply

The total amount of goods and services provided by a country's own economy without importing from other countries.

Imported

Describes goods or services brought into one country from another for sale, usually regulated by import quotas and tariffs.