Which of the Following Elements of the Marketing Communications Mix

question 22

Multiple Choice

Which of the following elements of the marketing communications mix includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's image or its individual product communications?

• A) direct marketing
• B) public relations and publicity
• C) personal selling
• D) advertising
• E) sales promotion