Which of the Following Statements Is True of the Role

question 30

Multiple Choice

Which of the following statements is true of the role of advertising in business markets?

• A) Advertising is unsuitable for explaining any new features that a product might have.
• B) Sales calls are more economical than reminder advertisements.
• C) Sales calls are more effective than advertisements at reminding customers how to use a product and reassure them about their purchase.
• D) Sales representatives can use copies of the company's ads to legitimize their company and products.
• E) Advertisements are the least preferred tools when intended to generate leads for sales representatives.

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Definitions:

Behavioral Education

An educational approach that focuses on teaching skills and behaviors through a system of rewards and consequences.

Consciousness Raising

An approach aimed at increasing awareness about oneself, one's problems, and the social factors influencing personal issues.

Counterconditioning

A behavior therapy technique where a maladaptive response is replaced with a more appropriate one through conditioning.

Generalization

The process by which a response is learned in one situation extends to different but similar situations, often discussed in the context of learning and behavior modification.