Which of the Following Ads Depict an Informational Appeal

question 56

Multiple Choice

Which of the following ads depict an informational appeal?

• A) Thompson Water Seal can withstand intense rain, snow, and heat.
• B) The California Milk Processor Board ran the successful "Got Milk?" ad to boost declining sales.
• C) VW advertised to active, youthful people with its famed "Drivers Wanted" campaign.
• D) Pringles advertised "Once You Pop, the Fun Don't Stop" for years.
• E) KFC has marketed its fast-food products under the slogan, "Finger Lickin' Good."

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Definitions:

Beginning Equity

The value of an owner's interest in a company at the start of an accounting period, before any transactions affecting equity occur.

Net Income

The total profit of a company after all expenses, taxes, and costs have been subtracted from total revenue.

Dividends

Disbursements from a corporation to individuals holding its stock, serving as their share of the earnings.

Ending Equity

The value of an owner's interest in a property or a business at the end of an accounting period after all debts have been subtracted.