Which of the Following Sources of a Spokesperson's Credibility Describes

question 41

Multiple Choice

Which of the following sources of a spokesperson's credibility describes his or her attractiveness?

• A) expertise
• B) trustworthiness
• C) likability
• D) integrity
• E) experience

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Definitions:

Child-Rearing

Child-rearing encompasses the practices, strategies, and methods used by parents and caregivers to support and guide a child's development from infancy through adolescence.

Shaping

A method in behaviorism used to train a new behavior by successively reinforcing behaviors that approximate the desired behavior.

Extinction

The reduction and eventual disappearance of a learned response, typically when the stimulus originally eliciting the response no longer occurs.

Reinforcement

In behavioral psychology, a consequence applied that strengthens an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.