Examlex
Which of the following is NOT one of the four important contributions an effectively trained company sales force can make to consumer marketing?
Observation
The action or process of closely monitoring or watching someone or something to gather information.
Assessment Instruments
Tools or methods used to evaluate, measure, or gauge an individual's abilities, skills, or attributes.
Semantic Differential
A type of scale used for measuring the meaning of things and concepts, involving a range of values between two opposites.
Rating Scale
A tool or method for assigning a value to a variable or characteristic, typically in the form of a survey or questionnaire that measures intensity, frequency, satisfaction, or agreement.
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