Which of the Following Is True for Distributor Brands

question 126

Multiple Choice

Which of the following is true for distributor brands?

• A) They sell at higher volumes than national brands and are also known as generics.
• B) They are usually sold at higher prices than national brands because production costs are higher.
• C) They are always of better quality than national brands as production is strictly monitored.
• D) Distributor brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure.
• E) Advertising and sales promotion costs for distributor brands are much higher than those for national brands.

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