In Addition to Its Store Brands and Nationally Well-Known Brands

question 139

Multiple Choice

In addition to its store brands and nationally well-known brands of detergents, Reynold's also carries much cheaper varieties of detergents that are not advertised and have little-known names. They are often manufactured from lower-quality ingredients and save on packaging and advertising costs. These are known as ________.

• A) common carriers
• B) shills
• C) generics
• D) private labels
• E) marques