Marketing Channels Are the Set of Pathways a Product or Service

question 37

True/False

Marketing channels are the set of pathways a product or service follows after production, culminating in purchase and consumption by the final end user.

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Definitions:

SPIN Approach

A strategic sales technique that involves asking Situation, Problem, Implication, and Need-payoff questions to understand a prospect's needs and propose solutions.

Second Category

Refers to a classification that is not the primary or main category, often used in organization, data sorting, or analysis.

Selling Process

A systematic approach to selling that includes steps such as prospecting, assessing needs, presenting the product, overcoming objections, and closing the sale.

Direct Questions

Questions that aim for specific information, allowing for straightforward answers without ambiguity.