What Is the Major Difference Between a Conventional Marketing Channel

question 91

Multiple Choice

What is the major difference between a conventional marketing channel and a vertical marketing system (VMS) ?

• A) Elements in a conventional marketing channel act as separate businesses whereas the elements in a VMS act as a unified system.
• B) A VMS has many intermediaries whereas a conventional marketing channel has a limited number of intermediaries.
• C) A VMS is characterized by an independent producer whereas a conventional marketing channel is characterized by multiple producers.
• D) A conventional marketing channel has elements such as retailers and wholesalers whereas these elements are not present in a VMS.
• E) Producers have complete control over the other members in a conventional marketing channel whereas this control is minimal in a VMS.

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