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Identify the stage in the consumer adoption process in which the customer is stimulated to seek information about the innovation.
Fidelity Investments
A multinational financial services corporation known for its wide range of investment and asset management services.
Comparative Advertisements
Advertising strategy where a brand compares its product directly to a competitor's product, highlighting advantages in order to influence consumer preference.
Consumer Attention
The focus or concentration that consumers give to marketing messages, products, or brands.
Comparative
Involving the assessment or measurement of similarities and differences between two or more items, often used in research and analysis.
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