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Which of the Following Is the Mental Step in the Consumer-Adoption

question 126

Multiple Choice

Which of the following is the mental step in the consumer-adoption process where the customer starts considering whether to try an innovation?


Definitions:

Customer Demand

The quantity and type of goods or services that consumers are willing and able to purchase at various prices during a certain period of time.

Human Resources

The department within a business that deals with the recruitment, management, and direction of people who work in the organization.

Advertising Expenditures

The total amount of money spent on promoting a product, service, or brand through various advertising channels and platforms.

Customer Demand

The desire and willingness of consumers to purchase goods or services at a given price over a specific time period.

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