Services High in ________ Qualities Have Characteristics That the Buyer

question 105

Multiple Choice

Services high in ________ qualities have characteristics that the buyer can evaluate after purchase.

• A) privacy
• B) experience
• C) credence
• D) search
• E) stock

---

Definitions:

Edgy Advertising

Marketing campaigns that use provocative, bold, or unconventional messages and visuals to capture attention and evoke strong emotions.

Wheel

A circular object that revolves on an axle and is fixed below a vehicle or other object to enable it to move easily over the ground.

Social Media Engagement

The level of interaction and participation a user or audience has with a brand's content on social media platforms.

Showrooming

The practice of examining merchandise in a physical retail store but then purchasing it online, often at a lower price.