Customers Who View a Service as Homogeneous ________

question 9

Multiple Choice

Customers who view a service as homogeneous ________.

• A) only patronize a preferred service provider
• B) judge services on the basis of the providers
• C) care less about the provider than about the price
• D) pick a service provider based on functional attributes
• E) opt for the service with the highest price, irrespective of quality

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Definitions:

Slope

A measure of the steepness, incline, or grade of a straight line, calculated as the ratio of the vertical change to the horizontal change between two points on the line.

Capital

Resources, such as funds, equipment, and buildings, that are used in the production of goods and services.

Labor

Refers to the human effort, both physical and mental, used in the production of goods and services.

Isocost Line

A graph that shows all combinations of capital and labor that can be purchased for a given total cost.