The Advertisement for a Pool Reads "A Vinyl Pool from Parker's

question 33

Essay

The advertisement for a pool reads "a vinyl pool from Parker's for just $5,000." When David contacted the firm for the pool, the customer service representative tells David that the total cost will be $8,000. When David enquires about the extra $3,000, the customer service representative says that is for installation. Which service-quality gap does this situation demonstrate?

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Definitions:

Invest

To allocate resources, typically money, with the expectation of achieving a future benefit or return.

Total

The sum of values or items added together, representing the overall amount or quantity.

Months

Units of time, approximately 1/12th of a year, used in calendars to segment time.

Maturity Value

The total amount that will be paid to the investor at the end of a fixed-income investment's life.