Because ________ Are Purchased Frequently, Marketers Should Make Them Available

question 110

Multiple Choice

Because ________ are purchased frequently, marketers should make them available in many locations, charge only a small markup, and advertise heavily to induce trial and build preference.

• A) nondurable goods
• B) durable goods
• C) services
• D) unsought goods
• E) specialty goods

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Definitions:

Traditional Health Insurance

A type of health insurance that typically involves paying a premium, meeting a deductible, and then paying a percentage of service costs, with many services having a co-pay.

PPOs

Preferred Provider Organizations; a type of health insurance plan that offers members a discount on healthcare services if they use providers in the plan’s network.

Older Workers Benefit Protection Act

A U.S. federal law that provides older workers with protection against age discrimination in benefits and employment practices.

Early-Retirement Waivers

Early-retirement waivers are agreements that allow employees to retire before the traditional retirement age, often with specific benefits or conditions.