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Most Products Are Established at One of Four Performance Levels

question 23

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Most products are established at one of four performance levels: low, average, high, or superior. For example, mountain bikes come in a variety of sizes and physical attributes. When a consumer purchases a mountain bike costing $1,000, he or she expects the bike to perform to specifications and to have a high ________, meeting the promised specifications.


Definitions:

Nasal Septum

A thin wall of bone and cartilage that divides the nasal cavity into two nostrils.

Nasal Conchae

Structures within the nasal cavity that increase its surface area for warming, moisturizing, and filtering the air breathed in through the nose.

Paranasal Sinuses

Air-filled spaces located within the bones of the skull and face, connected to the nasal cavity, that help humidify and filter air.

Cilia

Microscopic, hair-like structures that protrude from the surface of many cells, involved in movement and sensory functions.

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