When the Physical Product Cannot Be Easily Differentiated, the Key

question 59

Multiple Choice

When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.

• A) technology intensity
• B) responsiveness
• C) ease of use
• D) customer training
• E) adaptability

Analyze how technology enhances customer experiences in global markets.

Recognize the influence of currency fluctuations on consumer purchasing power and marketing strategies.

Identify the global economic factors affecting marketing strategies and operations.

Describe the role and functions of international and regional trade agreements.

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Definitions:

Psychometric

Relates to the science of measuring mental capacities and processes.

Information-processing Abilities

Refers to the cognitive capacities to perceive, analyze, and manipulate information efficiently and effectively.

Innate Learning Mechanisms

The built-in capabilities of an organism to learn certain types of information or behavior without the need for extensive experience or training, often crucial for survival.

At-birth Learning Abilities

The innate capacities or potentials for learning that an individual possesses from birth.