You Know That Marketers Have Traditionally Classified Products Based on Characteristics

question 58

Essay

You know that marketers have traditionally classified products based on characteristics of durability, tangibility, and use. You also know that each product type has an appropriate marketing-mix strategy attached. In analyzing your company's products, you decide to list each of these products and the appropriate marketing-mix strategy to understand where your products "fit." List these products and their appropriate marketing-mix strategies.

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Definitions:

Technical Skill

Refers to the ability to carry out tasks that require expertise in specific domains or industries, often relating to practical and mechanical operations.

Human Skill

The ability to work well with others, often considered essential for effective leadership, involving communication, empathy, and conflict resolution skills.

Conceptual Skill

The ability to understand complex situations and to develop creative and effective solutions.

Katz's Skills Model

A leadership theory identifying three essential skills for effective management: technical, human, and conceptual skills.