Smith & Adams Poultry Has Recently Upgraded Its Transactional Model

question 16

Multiple Choice

Smith & Adams Poultry has recently upgraded its transactional model such that its customers (restaurants and hotels) can communicate with its central supply system to indicate purchase volumes, dates, and receive confirmation, through their computer terminals. This is an example of a company differentiating itself versus competition in terms of ________.

• A) customer relationships
• B) customer training
• C) installation
• D) delivery ease
• E) ordering ease