In Your Position as a Marketing Manager for a Small

question 10

Essay

In your position as a marketing manager for a small industrial company, you have been asked by the president to help differentiate the company's product from its competitors. In reviewing your marketing management notes, you note that the text stated that physical products could be differentiated in nine ways. These nine areas comprise the "meat" of the memo you are writing to the president of your firm. What are the nine ways that physical products can be differentiated?

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Definitions:

Stream Transportation

The process by which streams and rivers carry sediment and other materials from one place to another.

Sediment Load

The amount of solid particles, primarily soil and rock, carried by a stream or river, which can affect water clarity and ecosystem health.

Discharge

The act of releasing or expelling a substance, especially the flow of a liquid from a container or the flow of a river into a larger body of water.

Tributaries

Streams or rivers that flow into a larger river or body of water.