When BMW First Made Its Strong Competitive Push into the US

question 78

Multiple Choice

When BMW first made its strong competitive push into the US market in the early 1980s, it positioned the brand as the only automobile that offered both luxury (competing with Cadillac) and performance (competing with the Corvette) , which is known as ________ because it uses points-of-difference and points-of-parity across categories.

• A) a competitive frame of reference
• B) zone of tolerance positioning
• C) straddle positioning
• D) red-ocean thinking
• E) perceptual mapping

Understand the structure and components of effective negative messages.

Identify the proper sequence for delivering negative messages to superiors, subordinates, and peers.

Recognize the importance of planning and strategizing before composing a negative message.

Understand how to prevent psychological reactance in negative communication.

---

Definitions:

Human History

The recorded events and developments affecting humans from the past to the present.

Networks

Systems consisting of interconnected individuals or organizations that exchange information, resources, or services.

Concepts

Are abstract terms used to organize concrete experience.

Examples

Specific instances or cases used to illustrate or explain a broader concept or principle.