Which of the Following Is NOT One of the Guidelines

question 73

Multiple Choice

Which of the following is NOT one of the guidelines for managing luxury brands?

• A) Besides brand names, other brand elements - logos, symbols, packaging, signage - can be important drivers of brand equity for luxury products.
• B) Secondary associations from linked personalities, events, countries, and other entities should be avoided.
• C) Luxury brands must employ a premium pricing strategy, with strong quality cues and few discounts and markdowns.
• D) All aspects of the marketing program for luxury brands must be aligned to ensure high-quality products and services and pleasurable purchase and consumption experiences.
• E) Luxury brands must carefully control distribution via a selective channel strategy.

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Definitions:

Candidates

Individuals who run for political office or are selected to participate in elections or contest for a position.

Protestant

A branch of Christianity that emerged in the 16th century, distinguished by its rejection of certain Roman Catholic doctrines and practices.

Catholic

Pertaining to the Christian denomination that recognizes the Pope as the spiritual leader and is characterized by its sacramental and liturgical practices.

African American

African American refers to an ethnic group in the United States with total or partial ancestry from any of the Black racial groups of Africa.