Examlex
Product-mix pricing can involve a number of pricing strategies for the brand manager. List each of these strategies and briefly define each.
Price Increase
A situation where the cost of goods or services rises relative to previous prices, often due to factors like inflation or increased demand.
Inferior Good
A type of good for which demand decreases as the income of consumers increases, opposite to normal goods.
Airline Travel
The process of transporting passengers and cargo by aircraft from one location to another.
Normal Good
A type of good for which demand increases as the income of individuals increases, reflecting a direct relationship between income and demand.
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