WD40 Offers a Smart Straw Version of Its Popular Multipurpose

question 120

Multiple Choice

WD40 offers a Smart Straw version of its popular multipurpose lubricant with a built-in straw that pops up for use. This is an example of which of the following main strategies for growing the core of the business?

• A) Make the core of the brand as distinctive as possible.
• B) Drive distribution through both existing and new channels.
• C) Offer the core product in new formats or versions.
• D) Increase costs and revenue.
• E) Expand to another geographic region.

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Definitions:

Common Perception

A widely held view or understanding about a particular thing or situation.

Future Favors

The expectation or hope of receiving help or benefits from others in the future, often as a result of providing help earlier.

Categorical Imperative

A foundational concept in ethics introduced by philosopher Immanuel Kant, which dictates that actions should be performed according to a universal law that everyone could follow.

Ethical Philosophy

Ethical philosophy explores the fundamental questions of right and wrong, virtue and vice, and moral responsibility.