If Microsoft Announces Plans for a New-Product Development, Smaller Firms

question 38

Multiple Choice

If Microsoft announces plans for a new-product development, smaller firms may choose to concentrate their development efforts in other directions to avoid head-to-head competition. In this example, Microsoft is employing a ________ defense strategy.

• A) preemptive
• B) counteroffensive
• C) mobile
• D) flank
• E) contraction

---

Definitions:

Corporate Codes

Formalized rules and principles that guide the behavior and decisions of an organization and its employees.

Too Legalistically

An approach that follows the law or rules too strictly or rigidly, often sacrificing fairness or equity.

Ethics

The branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong behavior.

Internal System

The framework of policies, processes, and procedures used within an organization to ensure effective and efficient operations.