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The key idea in successful nichemanship is specialization. Which of the following specialists would most closely be identified with the characterization of being an organization that limits its selling to one customer?
Carl Rogers
An influential American psychologist who founded the humanistic approach to psychology, emphasizing the importance of the self and the individual's potential for self-growth.
Transference
A phenomenon in psychotherapy wherein the feelings, desires, and expectations of the patient towards significant people in their life are redirected or applied to the therapist.
Countertransference
involves the redirection of a therapist's feelings and attitudes from their own personal background towards a client.
Reactance
A motivational reaction to offers, persons, rules, or regulations that threaten or eliminate specific behavioral freedoms.
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