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An Anticipative Marketer Finds a Stated Need and Fills It

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An anticipative marketer finds a stated need and fills it.


Definitions:

Unit Sales

The measurement of the number of individual items or units sold by a company.

Monthly Target Profit

The specific amount of profit a company aims to achieve within a month.

Operating Leverage

A measure of how revenue growth translates into growth in operating income, influenced by the proportion of fixed costs in total costs.

Net Operating Income

Income produced by a firm's regular activities, not including taxes and interest.

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