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An anticipative marketer finds a stated need and fills it.
Unit Sales
The measurement of the number of individual items or units sold by a company.
Monthly Target Profit
The specific amount of profit a company aims to achieve within a month.
Operating Leverage
A measure of how revenue growth translates into growth in operating income, influenced by the proportion of fixed costs in total costs.
Net Operating Income
Income produced by a firm's regular activities, not including taxes and interest.
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