Guerrilla Attacks Consist of Small, Intermittent Attacks, Conventional and Unconventional

question 15

True/False

Guerrilla attacks consist of small, intermittent attacks, conventional and unconventional, including selective price cuts, intense promotional blitzes, and occasional legal action.

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Definitions:

Variable-Ratio

A reinforcement pattern in which a reaction is rewarded following a random number of responses, resulting in consistent and elevated rates of response.

Fixed-Ratio

A reinforcement schedule where a response is reinforced only after a specified number of responses have occurred.

Fixed-Interval

A reinforcement schedule in which the first reaction is reinforced after a predetermined period, resulting in a patterned series of responses.

Variable-Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed.