Examlex
Which are the three ways to change the course for a brand?
Groupthink
A phenomenon where the desire for harmony or conformity in a group leads to irrational or dysfunctional decision-making outcomes.
Illusion of Invulnerability
A cognitive bias in which a person or group overestimates their immunity from harm or negative outcomes, often leading to risk-taking behaviors.
Illusion of Unanimity
The perception that everyone agrees within a group when in fact some members may disagree but are reluctant to voice their dissent.
Rational Model
A decision-making model based on logically working through options and choosing the most logical, efficient, and rational outcome.
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