High Levels of Brand ________, or the Extent to Which

question 153

Multiple Choice

High levels of brand ________, or the extent to which consumers feel they are "in sync" with the Fox News brand and engagement in Fox News programs, often leads to greater recall of the ads Fox News runs.

• A) salience
• B) feelings
• C) judgments
• D) resonance
• E) imagery

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Definitions:

Central Nervous System

The part of the nervous system consisting of the brain and spinal cord, responsible for processing and sending out nerve signals.

Peripheral Nervous System

The part of the nervous system that consists of the nerves and ganglia outside of the brain and spinal cord.

Autonomic

Pertaining to the autonomic nervous system, which controls involuntary body functions like heart rate and digestion.

Somatic Nervous Systems

A part of the peripheral nervous system associated with voluntary control of body movements via the use of skeletal muscles.