During Market Segmentation Analysis, the Marketer Identifies Which Segments Present

question 128

Multiple Choice

During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________ markets.

• A) target
• B) capital
• C) tertiary
• D) demographic
• E) developing

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Definitions:

Economies Grow

The process by which a nation's wealth increases over time, typically measured by the rise in its gross domestic product (GDP).

Microeconomics

The branch of economics that focuses on the actions of individuals and industries, rather than the economy as a whole.

Descriptive Economics

A branch of economics that focuses on describing economic phenomena, without making judgments or recommendations.

Empirical Economics

The branch of economics that focuses on using data and statistical methods to analyze economic theories and test hypotheses.