According to BrandAsset^® Valuator Model, Declining Brands Show ________

question 140

Multiple Choice

According to BrandAsset^® Valuator model, declining brands show ________.

• A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still
• B) high relevance - appropriateness of brand's appeal - a lower level of energy and differentiation, and even lower knowledge
• C) high levels on energy, differentiation, relevance, knowledge, and esteem
• D) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still
• E) high knowledge - evidence of past performance - a lower level of esteem, and even lower relevance, energy, and differentiation

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Definitions:

Rotational Slide

A type of landslide characterized by the downhill rotation of rock or soil mass along a concave-upward surface.

Earth Flow

A flowing mass of weak, mostly fine-grained material, especially mud and soil.

Debris Flow

A fast-moving mass of loose mud, sand, soil, rock, and water that travels down slopes and valleys, often caused by heavy rain or rapid snowmelt.

Earth Flow

Earth flow, a type of mass wasting, involves the downslope movement of soil, sediment, or rock under the influence of gravity, often lubricated by water.