Aromas Inc

question 41

Multiple Choice

Aromas Inc. introduced a new line of shower gels. To analyze consumer reaction, the company interviewed people who bought them. When Sarah was asked why she had chosen the new shower gel, she said she bought it because a friend recommended it. Sarah is at which level of the BrandDynamics Pyramid?

• A) presence
• B) bonding
• C) relevance
• D) performance
• E) advantage

---

Definitions:

Tone

The quality or character of sound, or in writing and speech, the attitude or approach that the author takes towards the subject.

Tetanus

Summation of muscle contractions to a level of maximum sustainability.

Lactic Acid

An organic compound produced in muscles during strenuous activity through anaerobic metabolism, often associated with muscle fatigue.

Strenuous

Requiring or using a lot of physical or mental effort and energy.