A Consumer Who Expresses Rational and Emotional Attachments to a Brand

question 77

Multiple Choice

A consumer who expresses rational and emotional attachments to a brand to the exclusion of most other brands has reached the ________ level in the BrandDynamics Pyramid.

• A) advantage
• B) relevance
• C) presence
• D) performance
• E) bonding

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Definitions:

Ethanol

A volatile, flammable, colorless liquid alcohol, used as a biofuel and in the manufacture of various chemicals and pharmaceuticals.

Food Supplies

The total amount of food available or stocked for consumption and distribution to meet the demands of the population.

Green Globes

A certification program focused on improving environmental performances of buildings through sustainable design and operations.

LEED

Leadership in Energy and Environmental Design; a widely used green building certification program that evaluates the environmental performance of a building.