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What Is Positive Customer-Based Brand Equity

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What is positive customer-based brand equity?


Definitions:

Peripheral Resistance

The resistance to blood flow in the peripheral circulatory system, primarily determined by the diameter and elasticity of blood vessels.

Colostrum

The first form of milk produced by the mammary glands of mammals immediately following delivery of the newborn, rich in antibodies.

Antibodies

Proteins produced by the immune system to identify and neutralize foreign objects like bacteria and viruses.

Lactose

A disaccharide sugar derived from galactose and glucose that is found in milk, used by the body as a source of energy.

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