If a Brand Element Can Be Used to Introduce New

question 73

Multiple Choice

If a brand element can be used to introduce new products in the same or different categories, the brand element is said to be ________.

• A) memorable
• B) meaningful
• C) likeable
• D) transferable
• E) adaptable

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Definitions:

Heterosexuality

Is the preference for members of the opposite sex as sexual partners.

Sexual Partners

Individuals with whom someone engages in sexual activities.

Heteronormativity

denotes a cultural bias favoring heterosexuality and presuming distinct, complementary gender roles for men and women as normative.

Settling Down

The process of establishing a more stable and permanent lifestyle, often involving securing long-term housing and employment.