If Consumers Can Easily Recall and Recognize a Brand Element

question 95

Multiple Choice

If consumers can easily recall and recognize a brand element, the brand element is said to be ________.

• A) meaningful
• B) protectable
• C) adaptable
• D) transferable
• E) memorable

Recognize the challenges and risks associated with innovation.

Understand the concept of programmed and non-programmed decisions in the context of innovation.

Understand the purpose and structure of a budgeting process.

Recognize the role and responsibilities of a budget committee.

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Definitions:

Desensitization

A process in psychology used to reduce phobic or negative reactions to stimuli by gradually exposing the individual to the stimuli in a controlled manner.

Aversive Conditioning

A method of behavior modification that involves using unpleasant stimuli to discourage undesirable behaviors.

Negative Transference

A psychological phenomenon where an individual projects feelings of negativity or hostility from past relationships onto a new person, often a therapist.

Behavioral Contracting

A therapy technique involving a written agreement between a therapist and a client outlining behavior change expectations and rewards.