Hilton Hotels Customizes Rooms and Lobbies According to Location

question 117

Multiple Choice

Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation.

• A) demographic
• B) behavioral
• C) psychographic
• D) geographic
• E) cultural

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Definitions:

Contractual Term

A contractual term is any provision forming part of a contract. Each term gives rise to a contractual obligation, breach of which can give rise to litigation.

Minimum Standards

The lowest or basic level of quality, safety, or performance considered acceptable by regulatory bodies.

Employment Standards Legislation

Laws that establish minimum requirements for working conditions, including wages, hours of work, holidays, and leaves, protecting the rights of employees.

Three-part Test

A methodology involving three criteria used to evaluate a theory or proposition, often found in legal and psychological contexts.