With Respect to Powerful Brand Elements, ________ Is an Extremely

question 128

Multiple Choice

With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful "hook" to help consumers grasp what the brand is and what makes it special.

• A) the tangibility of a product
• B) a product's shape
• C) a slogan
• D) a patent
• E) a copyright

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Definitions:

Lawnmower

A machine equipped with revolving blades or a blade bar for cutting grass to an even length.

Gratuitous Bailment

A bailment where the bailee agrees to hold onto the bailor's property without expecting any form of payment.

Exercise Control

The act of directing, managing, or commanding something or someone effectively.

Duty

In a negligence action, an obligation to live up to a reasonable standard.