A Major Advantage of a ________ Strategy Is That the Company

question 130

Multiple Choice

A major advantage of a ________ strategy is that the company does not tie its reputation to the product.

• A) blanket family name
• B) licensing
• C) separate family brand name
• D) category extension
• E) brand revitalization

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Definitions:

Benzodiazepines

A class of psychoactive drugs known for their sedative effects, commonly used to treat anxiety, insomnia, and seizures.

Cognitive and Psychomotor

Pertaining to the processes of thought and motor actions that result from or influence cognitive functions.

Physical Dependence

A physiological state where the body becomes accustomed to a substance, requiring its presence to function normally.

Phobic Disorder

A mental health condition characterized by an excessive and irrational fear of a specific object, situation, or activity.