Consumers Often Have Many Needs That Are Not Readily Obvious

question 97

Essay

Consumers often have many needs that are not readily obvious. Just observing their behavior inside a retail store is not enough to get a true understanding of their "needs." List and briefly describe the five types of needs that most consumers have.

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Definitions:

Acceptable Name

A name for a chemical compound that conforms to the rules of a recognized naming system like IUPAC, making it suitable for scientific communication.

O-toluic Acid

An aromatic carboxylic acid derivative of toluene with the carboxyl group in the ortho position relative to the methyl group.

Structure

The arrangement or organization of atoms within a molecule, defining its molecular geometry and chemical properties.

Trimethylbenzene

This is an aromatic hydrocarbon with three methyl groups attached to its benzene ring, often found in petroleum and used as a solvent or chemical intermediate.