Two Advantages of ________ Are That They Can Facilitate New-Product

question 147

Multiple Choice

Two advantages of ________ are that they can facilitate new-product acceptance and provide positive feedback to the parent brand and company.

• A) product licensing
• B) brand extensions
• C) brand architecture
• D) brand audits
• E) brand dilutions

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Definitions:

Extraversion

A personality trait characterized by outgoingness, high energy, and an active engagement with the external world.

Neuroticism

A pattern in someone's behavior identified by nervousness, trepidation, instability in emotions, apprehensiveness, covetousness, exasperation, rivalry, and being solitary.

Conscientiousness

A personality trait marked by thoroughness, carefulness, and the propensity to plan and organize tasks effectively.

Serotonin

A neurotransmitter that has a key role in stabilizing mood, feelings of well-being, and happiness, as well as impacting various body functions including the regulation of sleep.